# #4e29bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e29bc`
- RGB: rgb(78, 41, 188)
- HSL: hsl(255, 64%, 45%)
- OKLCH: oklch(0.433 0.211 285)
- Relative luminance: 0.0684
- Nearest named color: Blurple (#5539cc, Δ 4.155) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4e29bc

## Tints & shades

- Tints (toward white): #572ed1, #6b47d7, #7c5cdb, #8d71e0, #a18ae5, #b29fea, #c2b4ee, #d3c9f3, #e7e2f9, #f8f7fd
- Shades (toward black): #4726ab, #40229b, #391e8a, #321b79, #2b1769, #231254, #1c0f43, #150b32, #0e0721, #070411

## Harmonies

- Complementary: #97bc29
- Analogous: #294ebc, #9729bc
- Triadic: #bc4e29, #29bc4e
- Split-complementary: #bc9729, #4ebc29
- Tetradic: #bc294e, #97bc29, #29bc97

## Colors that go with #4e29bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e29bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #4e29bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4e29bc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #4e29bc, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4e29bc: 5 real palettes, including Blue Mono and Peacock's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e29bc in 7 real palettes, including Wells Fargo's brand system and Behance's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Behance (https://brandsweets.com/colors/brands/behance-net), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4e29bc: 4 real palettes, including Datadog's brand system and 3M's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #4e29bc, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7f60dc (4.61:1); AA: background → #bababa (4.57:1); AAA: text → #a18ae5 (7.28:1); AAA: background → #e6e6e6 (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e29bc-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e29bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.