# #4e1d72

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e1d72`
- RGB: rgb(78, 29, 114)
- HSL: hsl(275, 59%, 28%)
- OKLCH: oklch(0.351 0.14 306.8)
- Relative luminance: 0.0371
- Nearest named color: Elegant Purple Gown (#552367, Δ 2.931) — https://brandsweets.com/colors/elegant-purple-gown
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/4e1d72

## Tints & shades

- Tints (toward white): #62258e, #762caa, #8933c7, #9a4dd1, #aa69d8, #ba85e0, #caa2e7, #dabeee, #eadbf6, #faf7fd
- Shades (toward black): #491b69, #40185d, #3b1655, #321349, #2d1141, #270f39, #1f0c2d, #190924, #110618, #0b0410

## Harmonies

- Complementary: #40721d
- Analogous: #241d72, #721d6b
- Triadic: #724e1d, #1d724e
- Split-complementary: #6b721d, #1d7224
- Tetradic: #72241d, #40721d, #1d6b72

## Colors that go with #4e1d72

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4e1d72's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e1d72: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4e1d72 in 6 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Gillette's brand system and Visa's brand system put Midnight Blue beside #4e1d72, as the supporting colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Visa (https://brandsweets.com/colors/brands/visa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #4e1d72, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4e1d72 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4e1d72: 3 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e1d72: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9c51d2 (4.52:1); AA: background → #a1a1a1 (4.66:1); AAA: text → #b881df (7.24:1); AAA: background → #c7c7c7 (7.13:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e1d72-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e1d72" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.