# #4e033c

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e033c`
- RGB: rgb(78, 3, 60)
- HSL: hsl(314, 93%, 16%)
- OKLCH: oklch(0.288 0.12 341)
- Relative luminance: 0.0201
- Nearest named color: Velvet Cosmos (#441144, Δ 3.031) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4e033c

## Tints & shades

- Tints (toward white): #76045c, #9d067a, #ca079c, #f109bb, #f72bc8, #f953d2, #fa7adc, #fca6e8, #fdcef2, #fff5fc
- Shades (toward black): #4a0339, #450235, #3b022e, #36022a, #310226, #2c0222, #27011f, #1e0117, #190113, #14010f

## Harmonies

- Complementary: #034f15
- Analogous: #3b034f, #4f0317
- Triadic: #3d4f03, #033d4f
- Split-complementary: #174f03, #034f3b
- Tetradic: #4f3b03, #034f15, #03174f

## Colors that go with #4e033c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #4e033c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #4e033c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4e033c: 4 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e033c: 5 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Tide Pool and Allbirds's brand system put Midnight Blue beside #4e033c, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #4e033c: 4 real palettes, including Sorbet and Candlelight, as the supporting colour. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Resort (https://brandsweets.com/palettes/light#resort), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/wheat
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #4e033c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Cream** #fffdd0 [role, pool] — Cream is the surface #4e033c wants: a warm off-white that shares its undertone, so #4e033c reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d908a8 (4.55:1); AA: background → #8f8f8f (4.63:1); AAA: text → #f94ed1 (7.04:1); AAA: background → #b3b3b3 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e033c-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e033c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.