# #4e032d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e032d`
- RGB: rgb(78, 3, 45)
- HSL: hsl(326, 93%, 16%)
- OKLCH: oklch(0.28 0.111 353.6)
- Relative luminance: 0.0187
- Nearest named color: What We Do in the Shadows (#441122, Δ 3.711) — https://brandsweets.com/colors/what-we-do-in-the-shadows
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4e032d

## Tints & shades

- Tints (toward white): #760445, #9d065c, #ca0776, #f1098c, #f72b9f, #f953b1, #fa7ac3, #fca6d7, #fdcee9, #fff5fb
- Shades (toward black): #4a032b, #450228, #3b0222, #360220, #31021d, #2c021a, #270117, #1e0111, #19010e, #14010b

## Harmonies

- Complementary: #034f24
- Analogous: #4a034f, #4f0308
- Triadic: #2e4f03, #032e4f
- Split-complementary: #084f03, #034f4a
- Tetradic: #4f4a03, #034f24, #03084f

## Colors that go with #4e032d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #4e032d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Boeing (https://brandsweets.com/colors/brands/boeing-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #4e032d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #4e032d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Discover (https://brandsweets.com/colors/brands/discover-com), Astro (https://brandsweets.com/colors/brands/astro-build), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #4e032d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #4e032d in 4 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #4e032d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Allbirds's brand system and Darkroom put Champagne beside #4e032d, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #4e032d in 4 real palettes, including Wellness and Homestead, as the accent. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Homestead (https://brandsweets.com/palettes/warm#homestead), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e20884 (4.6:1); AA: background → #8c8c8c (4.54:1); AAA: text → #f958b3 (7.07:1); AAA: background → #b0b0b0 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e032d-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e032d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.