# #4da0b0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4da0b0`
- RGB: rgb(77, 160, 176)
- HSL: hsl(190, 39%, 50%)
- OKLCH: oklch(0.66 0.084 211.9)
- Relative luminance: 0.2985
- Nearest named color: Atlas Cedar (#5ca0a7, Δ 1.752) — https://brandsweets.com/colors/atlas-cedar
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4da0b0

## Tints & shades

- Tints (toward white): #5faab9, #71b4c1, #7fbbc7, #91c5cf, #a3ced7, #b5d7de, #c6e1e6, #d4e8ec, #e6f2f4, #f8fbfc
- Shades (toward black): #4691a0, #408491, #387480, #326771, #2a5760, #22474e, #1c3a40, #142a2e, #0e1d20, #060d0e

## Harmonies

- Complementary: #b15e4e
- Analogous: #4eb190, #4e6fb1
- Triadic: #b14ea1, #a1b14e
- Split-complementary: #b14e6f, #b1904e
- Tetradic: #904eb1, #b15e4e, #6fb14e

## Colors that go with #4da0b0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4da0b0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #4da0b0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/terracotta
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4da0b0: 5 real palettes, including Dusk and Clean Beauty, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #4da0b0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4da0b0 in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4da0b0: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #4da0b0, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Gopro's brand system and Graphite put Orange beside #4da0b0, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3d7d8a (4.67:1); AA: background → #2e2e2e (4.51:1); AAA: text → #2d5d67 (7.31:1)
- On black (#000000): 6.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #51a3b3 (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4da0b0-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4da0b0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.