# #4d96ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d96ea`
- RGB: rgb(77, 150, 234)
- HSL: hsl(212, 79%, 61%)
- OKLCH: oklch(0.665 0.145 253.6)
- Relative luminance: 0.2933
- Nearest named color: cornflowerblue (#6495ed, Δ 2.214) — https://brandsweets.com/colors/cornflowerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d96ea

## Tints & shades

- Tints (toward white): #5fa1ec, #6da9ee, #7fb4f0, #91bff2, #a4c9f4, #b1d1f6, #c4dcf8, #d6e7fa, #e4effc, #f6fafe
- Shades (toward black): #3286e7, #1b79e4, #186ac9, #145cad, #125097, #0e417b, #0b3360, #082444, #05182e, #020a12

## Harmonies

- Complementary: #eaa14d
- Analogous: #4de5ea, #524dea
- Triadic: #ea4d96, #96ea4d
- Split-complementary: #ea524d, #e5ea4d
- Tetradic: #ea4de5, #eaa14d, #4dea52

## Colors that go with #4d96ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d96ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #4d96ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #4d96ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #4d96ea in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Qualcomm's brand system put Blue beside #4d96ea, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d96ea: 4 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #4d96ea in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4d96ea: 7 real palettes, including Figma's brand system and Telegram's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1a74db (4.6:1); AA: background → #2b2b2b (4.63:1); AAA: text → #1357a4 (7.17:1)
- On black (#000000): 6.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5299eb (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d96ea-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d96ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.