# #4d840b

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d840b`
- RGB: rgb(77, 132, 11)
- HSL: hsl(87, 85%, 28%)
- OKLCH: oklch(0.554 0.152 132.9)
- Relative luminance: 0.181
- Nearest named color: Avocado (#568203, Δ 1.031) — https://brandsweets.com/colors/avocado
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/4d840b

## Tints & shades

- Tints (toward white): #61a50d, #74c610, #88e713, #98ee2f, #a9f150, #b9f471, #c9f692, #daf9b4, #eafcd5, #fafef6
- Shades (toward black): #487b0a, #406d09, #3a6308, #325507, #2c4b06, #274205, #1e3404, #192a03, #111c02, #0b1302

## Harmonies

- Complementary: #410b84
- Analogous: #847e0b, #11840b
- Triadic: #0b4d84, #840b4d
- Split-complementary: #0b1184, #7e0b84
- Tetradic: #0b847e, #410b84, #840b11

## Colors that go with #4d840b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #4d840b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #4d840b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #4d840b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d840b: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #4d840b in 10 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #4d840b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #4d840b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #4d840b, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3a6308 (7.08:1)
- On black (#000000): 4.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #64aa0e (7.3:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 1.156) — https://brandsweets.com/colors/brands/shakeshack-com
- **Acer** — accent #40810c (Δ 1.697) — https://brandsweets.com/colors/brands/acer-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d840b-aebea2-4e53df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d840b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.