# #4d7fff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d7fff`
- RGB: rgb(77, 127, 255)
- HSL: hsl(223, 100%, 65%)
- OKLCH: oklch(0.63 0.198 265.1)
- Relative luminance: 0.2398
- Nearest named color: Blue Öyster Cult (#5577ee, Δ 3.029) — https://brandsweets.com/colors/blue-oyster-cult
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d7fff

## Tints & shades

- Tints (toward white): #5c8aff, #7099ff, #80a4ff, #8fafff, #a3bdff, #b3c8ff, #c2d3ff, #d1deff, #e5edff, #f5f8ff
- Shades (toward black): #2e69ff, #0f53ff, #0044f0, #003bd1, #0033b3, #00288f, #002070, #001752, #000e33, #000614

## Harmonies

- Complementary: #ffcc4d
- Analogous: #4dd8ff, #734dff
- Triadic: #ff4d7f, #7fff4d
- Split-complementary: #ff734d, #d8ff4d
- Tetradic: #ff4dd8, #ffcc4d, #4dff73

## Colors that go with #4d7fff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d7fff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #4d7fff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Red** #ff0000 [harmony, pool: triadic] — Red completes a triad with #4d7fff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/red
- **Amber** #ffbf00 [pool] — Amber is paired with #4d7fff in 9 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Cargo's brand system and Samsung's brand system put Blue beside #4d7fff, as the accent. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d7fff: 9 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4d7fff in 9 real palettes, including Behance's brand system and WWE's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4d7fff: 9 real palettes, including Venmo's brand system and Patreon's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e69ff (4.58:1); AA: background → #1f1f1f (4.55:1); AAA: text → #0042eb (7.05:1)
- On black (#000000): 5.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6691ff (7.06:1)

## Brands using this color

- **Spline** — primary #4482fc (Δ 1.121) — https://brandsweets.com/colors/brands/spline-design

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d7fff-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d7fff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.