# #4d7fd1

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d7fd1`
- RGB: rgb(77, 127, 209)
- HSL: hsl(217, 59%, 56%)
- OKLCH: oklch(0.6 0.137 259.8)
- Relative luminance: 0.2136
- Nearest named color: Blue Jay (#5588dd, Δ 3.037) — https://brandsweets.com/colors/blue-jay
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4d7fd1

## Tints & shades

- Tints (toward white): #5d8bd5, #6d97d9, #81a5df, #92b1e3, #a2bce7, #b2c8eb, #c2d3ef, #d6e2f5, #e7eef9, #f7f9fd
- Shades (toward black): #3871cc, #3065bb, #2a58a2, #254d8e, #1f427a, #1a3765, #152c51, #0f1f39, #091424, #040910

## Harmonies

- Complementary: #d19e4d
- Analogous: #4dc2d1, #5c4dd1
- Triadic: #d14d7f, #7fd14d
- Split-complementary: #d15c4d, #c2d14d
- Tetradic: #d14dc2, #d19e4d, #4dd15c

## Colors that go with #4d7fd1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d7fd1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #4d7fd1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #4d7fd1 in 13 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #4d7fd1, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d7fd1: 11 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4d7fd1 in 14 real palettes, including NASCAR's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4d7fd1: 9 real palettes, including Astro's brand system and Telegram's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d7fd1: 18 real palettes, including American Express's brand system and Xbox's brand system, as the supporting colour. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.98:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3c74cd (4.59:1); AA: background → #171717 (4.5:1); AAA: text → #29569e (7.19:1)
- On black (#000000): 5.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d97d9 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d7fd1-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d7fd1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.