# #4d7cea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d7cea`
- RGB: rgb(77, 124, 234)
- HSL: hsl(222, 79%, 61%)
- OKLCH: oklch(0.61 0.174 264.4)
- Relative luminance: 0.2193
- Nearest named color: Blue Öyster Cult (#5577ee, Δ 1.58) — https://brandsweets.com/colors/blue-oyster-cult
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d7cea

## Tints & shades

- Tints (toward white): #5f8aec, #6d94ee, #7fa1f0, #91aef2, #a4bcf4, #b1c6f6, #c4d3f8, #d6e1fa, #e4ebfc, #f6f8fe
- Shades (toward black): #3268e7, #1b57e4, #184dc9, #1442ad, #123a97, #0e2f7b, #0b2560, #081a44, #05112e, #020712

## Harmonies

- Complementary: #eabb4d
- Analogous: #4dcbea, #6c4dea
- Triadic: #ea4d7c, #7cea4d
- Split-complementary: #ea6c4d, #cbea4d
- Tetradic: #ea4dcb, #eabb4d, #4dea6c

## Colors that go with #4d7cea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d7cea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #4d7cea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #4d7cea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #4d7cea in 13 real palettes, including Google's brand system and Walmart's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #4d7cea, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d7cea: 11 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4d7cea: 9 real palettes, including Patreon's brand system and Venmo's brand system, as the supporting colour. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d7cea: 18 real palettes, including Coursera's brand system and Guinness's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Guinness (https://brandsweets.com/colors/brands/guinness-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3b6fe8 (4.54:1); AA: background → #171717 (4.6:1); AAA: text → #184dc9 (7.13:1)
- On black (#000000): 5.39:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d94ee (7.12:1)

## Brands using this color

- **Zed** — secondary #5c78e2 (Δ 1.99) — https://brandsweets.com/colors/brands/zed-dev

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d7cea-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d7cea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.