# #4d469b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d469b`
- RGB: rgb(77, 70, 155)
- HSL: hsl(245, 38%, 44%)
- OKLCH: oklch(0.447 0.134 283.3)
- Relative luminance: 0.0832
- Nearest named color: Blueberry (#464196, Δ 1.936) — https://brandsweets.com/colors/blueberry
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4d469b

## Tints & shades

- Tints (toward white): #554dac, #6861b8, #7972c0, #8d87c9, #9e99d1, #aeabd9, #c3c0e3, #d3d1ea, #e7e6f4, #f8f8fc
- Shades (toward black): #463f8d, #3f397f, #383371, #312c63, #2a2654, #232046, #1c1938, #15132a, #0e0d1c, #07060e

## Harmonies

- Complementary: #949b46
- Analogous: #46699b, #77469b
- Triadic: #9b4d46, #469b4d
- Split-complementary: #9b7746, #699b46
- Tetradic: #9b4669, #949b46, #469b77

## Colors that go with #4d469b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d469b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #4d469b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4d469b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #4d469b, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4d469b in 11 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4d469b: 4 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4d469b: 5 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 18 real palettes, including Panasonic's brand system and First Snow put Midnight Blue beside #4d469b, as the supporting colour. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.88:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #726bbd (4.55:1); AA: background → #c4c4c4 (4.52:1); AAA: text → #948ecc (7:1); AAA: background → #f2f2f2 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d469b-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d469b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.