# #4d38e5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d38e5`
- RGB: rgb(77, 56, 229)
- HSL: hsl(247, 77%, 56%)
- OKLCH: oklch(0.49 0.244 277.9)
- Relative luminance: 0.1006
- Nearest named color: Meteor Shower (#5533ff, Δ 4.094) — https://brandsweets.com/colors/meteor-shower
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d38e5

## Tints & shades

- Tints (toward white): #5d4ae8, #6d5dea, #8173ed, #9285ef, #a297f2, #b2a9f4, #c2bbf6, #d6d2f9, #e7e4fb, #f7f6fe
- Shades (toward black): #3822e2, #301bd0, #2a17b5, #25159e, #1f1287, #1a0f71, #150c5a, #0f083f, #090529, #040212

## Harmonies

- Complementary: #d1e538
- Analogous: #387be5, #a338e5
- Triadic: #e54d38, #38e54d
- Split-complementary: #e5a338, #7be538
- Tetradic: #e5387b, #d1e538, #38e5a3

## Colors that go with #4d38e5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d38e5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4d38e5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4d38e5 in 6 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d38e5: 11 real palettes, including Zillow's brand system and Oreo's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4d38e5: 10 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4d38e5 in 12 real palettes, including Coinbase's brand system and Behance's brand system. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4d38e5: 5 real palettes, including Warp's brand system and Kraken's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d38e5: 7 real palettes, including Dairy Queen's brand system and Pixar's brand system, as the supporting colour. Seen in: Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4934e5 (7.23:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7161ea (4.6:1); AA: background → #d1d1d1 (4.56:1); AAA: text → #968af0 (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d38e5-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d38e5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.