# #4d2c19

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d2c19`
- RGB: rgb(77, 44, 25)
- HSL: hsl(22, 51%, 20%)
- OKLCH: oklch(0.33 0.058 49.7)
- Relative luminance: 0.0345
- Nearest named color: Bitter Chocolate (#4f2923, Δ 1.985) — https://brandsweets.com/colors/bitter-chocolate
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/4d2c19

## Tints & shades

- Tints (toward white): #6c3e23, #8b4f2d, #a65f36, #c27142, #cc8861, #d69f80, #e0b79f, #e9cbba, #f3e2d8, #fdf9f7
- Shades (toward black): #452816, #412515, #3a2113, #361f11, #2e1a0f, #27160c, #23140b, #1b0f09, #170d07, #0f0905

## Harmonies

- Complementary: #193a4d
- Analogous: #4d1920, #4d4619
- Triadic: #194d2c, #2c194d
- Split-complementary: #194d46, #19204d
- Tetradic: #204d19, #193a4d, #46194d

## Colors that go with #4d2c19

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #4d2c19: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #4d2c19's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), IHG (https://brandsweets.com/colors/brands/ihg-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #4d2c19's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #4d2c19 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), N26 (https://brandsweets.com/colors/brands/n26-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #4d2c19 in 6 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #4d2c19, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Blush and Garden Wedding put Blush Pink beside #4d2c19, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Cream** #fffdd0 [role] — Cream is the surface #4d2c19 wants: a warm off-white that shares its undertone, so #4d2c19 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ad6338 (4.62:1); AA: background → #9c9c9c (4.53:1); AAA: text → #cb855d (7.05:1); AAA: background → #c4c4c4 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d2c19-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d2c19" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.