# #4d0896

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d0896`
- RGB: rgb(77, 8, 150)
- HSL: hsl(269, 90%, 31%)
- OKLCH: oklch(0.367 0.194 295.9)
- Relative luminance: 0.0395
- Nearest named color: Indigo Static (#4b0183, Δ 3.442) — https://brandsweets.com/colors/indigo-static
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d0896

## Tints & shades

- Tints (toward white): #5e0ab8, #6d0bd5, #7e12f3, #9134f4, #a355f6, #b372f8, #c594f9, #d8b6fb, #e7d3fd, #faf5fe
- Shades (toward black): #450788, #40077e, #39066f, #310561, #2d0557, #250449, #1e033a, #16022c, #110222, #0a0113

## Harmonies

- Complementary: #519608
- Analogous: #080a96, #940896
- Triadic: #964d08, #08964d
- Split-complementary: #969408, #0a9608
- Tetradic: #96080a, #519608, #089694

## Colors that go with #4d0896

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4d0896's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Visa's brand system put Midnight Blue beside #4d0896, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Visa (https://brandsweets.com/colors/brands/visa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4d0896 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #4d0896 in 3 real palettes, including Pepsi's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #4d0896: 3 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #4d0896 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #4d0896: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d0896: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.73:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b47f5 (4.61:1); AA: background → #a1a1a1 (4.54:1); AAA: text → #b87cf8 (7.28:1); AAA: background → #c9c9c9 (7.08:1)

## Brands using this color

- **Taco Bell** — primary #501098 (Δ 1.039) — https://brandsweets.com/colors/brands/tacobell-com
- **FedEx** — primary #4d148c (Δ 1.86) — https://brandsweets.com/colors/brands/fedex-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d0896-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d0896" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.