# #4d079d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d079d`
- RGB: rgb(77, 7, 157)
- HSL: hsl(268, 91%, 32%)
- OKLCH: oklch(0.373 0.201 294)
- Relative luminance: 0.0416
- Nearest named color: Galactic Civilization (#442288, Δ 4.455) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d079d

## Tints & shades

- Tints (toward white): #5d09be, #6c0adb, #7d15f4, #8d32f5, #a055f7, #b377f9, #c394fa, #d6b6fc, #e7d3fd, #faf5ff
- Shades (toward black): #45078d, #3e067f, #390675, #320566, #2b0458, #240349, #1d033a, #180231, #110222, #0a0113

## Harmonies

- Complementary: #579c07
- Analogous: #070c9c, #97079c
- Triadic: #9c4d07, #079c4d
- Split-complementary: #9c9707, #0c9c07
- Tetradic: #9c070c, #579c07, #079c97

## Colors that go with #4d079d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4d079d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #4d079d, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Visa (https://brandsweets.com/colors/brands/visa-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4d079d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d079d: 3 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4d079d in 3 real palettes, including Pepsi's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d079d: 3 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #4d079d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d079d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9846f6 (4.54:1); AA: background → #a3a3a3 (4.54:1); AAA: text → #b67bf9 (7.19:1); AAA: background → #cccccc (7.13:1)

## Brands using this color

- **Taco Bell** — primary #501098 (Δ 1.27) — https://brandsweets.com/colors/brands/tacobell-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d079d-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d079d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.