# #4d0797

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d0797`
- RGB: rgb(77, 7, 151)
- HSL: hsl(269, 91%, 31%)
- OKLCH: oklch(0.367 0.195 295.6)
- Relative luminance: 0.0396
- Nearest named color: Indigo Static (#4b0183, Δ 3.587) — https://brandsweets.com/colors/indigo-static
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4d0797

## Tints & shades

- Tints (toward white): #5e09b9, #6d0ad6, #7e10f4, #9132f5, #a355f7, #b372f8, #c594fa, #d8b6fc, #e7d3fd, #faf5ff
- Shades (toward black): #450688, #40067f, #390570, #310561, #2d0458, #250349, #1e033a, #16022c, #110222, #0a0113

## Harmonies

- Complementary: #519707
- Analogous: #070a97, #950797
- Triadic: #974d07, #07974d
- Split-complementary: #979507, #0a9707
- Tetradic: #97070a, #519707, #079795

## Colors that go with #4d0797

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4d0797's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Visa's brand system put Midnight Blue beside #4d0797, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Visa (https://brandsweets.com/colors/brands/visa-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4d0797 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #4d0797 in 3 real palettes, including Pepsi's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #4d0797: 3 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #4d0797 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #4d0797: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d0797: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b46f6 (4.6:1); AA: background → #a1a1a1 (4.53:1); AAA: text → #b87bf9 (7.24:1); AAA: background → #c9c9c9 (7.07:1)

## Brands using this color

- **Taco Bell** — primary #501098 (Δ 1.039) — https://brandsweets.com/colors/brands/tacobell-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d0797-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d0797" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.