# #4d0679

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d0679`
- RGB: rgb(77, 6, 121)
- HSL: hsl(277, 91%, 25%)
- OKLCH: oklch(0.336 0.168 305.8)
- Relative luminance: 0.0309
- Nearest named color: indigo (#4b0082, Δ 1.717) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/4d0679

## Tints & shades

- Tints (toward white): #63079c, #7c09c3, #910be5, #a31ff4, #b346f6, #c168f8, #cf8af9, #ddacfb, #edd3fd, #fbf5ff
- Shades (toward black): #470570, #410566, #3b045d, #350453, #2e0349, #25033a, #1f0231, #190227, #13011d, #0c0113

## Harmonies

- Complementary: #327a06
- Analogous: #13067a, #7a066c
- Triadic: #7a4d06, #067a4d
- Split-complementary: #6c7a06, #067a13
- Tetradic: #7a1306, #327a06, #066c7a

## Colors that go with #4d0679

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4d0679 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d0679: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4d0679 in 3 real palettes, including Casper Sleep's brand system and Lenovo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4d0679's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #4d0679 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #4d0679: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d0679: two real palettes: Zillow's brand system and Purina Pro Plan's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d0679: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ab32f5 (4.51:1); AA: background → #999999 (4.56:1); AAA: text → #c572f8 (7.14:1); AAA: background → #bfbfbf (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d0679-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d0679" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.