# #4d0477

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d0477`
- RGB: rgb(77, 4, 119)
- HSL: hsl(278, 93%, 24%)
- OKLCH: oklch(0.333 0.167 306.8)
- Relative luminance: 0.03
- Nearest named color: indigo (#4b0082, Δ 2.026) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/4d0477

## Tints & shades

- Tints (toward white): #630699, #7c07c0, #9208e2, #a71df7, #b43ff8, #c262f9, #d189fb, #deabfc, #eed3fd, #fbf5ff
- Shades (toward black): #46046c, #400462, #390359, #33034f, #2d0245, #26023b, #200231, #190127, #13011e, #0d0114

## Harmonies

- Complementary: #2e7604
- Analogous: #130476, #760467
- Triadic: #764c04, #04764c
- Split-complementary: #677604, #047613
- Tetradic: #761304, #2e7604, #046776

## Colors that go with #4d0477

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4d0477 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4d0477: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4d0477 in 3 real palettes, including Casper Sleep's brand system and Lenovo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #4d0477 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #4d0477: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4d0477: two real palettes: Zillow's brand system and Purina Pro Plan's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4d0477: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #4d0477 in two real palettes: Lavender Haze and Ledger's brand system, as the supporting colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Ledger (https://brandsweets.com/colors/brands/ledger-com). — https://brandsweets.com/colors/mauve

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ae30f8 (4.58:1); AA: background → #999999 (4.61:1); AAA: text → #c770fa (7.13:1); AAA: background → #bfbfbf (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d0477-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d0477" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.