# #4d0000

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4d0000`
- RGB: rgb(77, 0, 0)
- HSL: hsl(0, 100%, 15%)
- OKLCH: oklch(0.264 0.108 29.2)
- Relative luminance: 0.0158
- Nearest named color: Lonely Chocolate (#4a0a00, Δ 1.464) — https://brandsweets.com/colors/lonely-chocolate
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4d0000

## Tints & shades

- Tints (toward white): #750000, #a30000, #cc0000, #f50000, #ff2424, #ff4d4d, #ff7575, #ff9e9e, #ffcccc, #fff5f5
- Shades (toward black): #470000, #420000, #3d0000, #380000, #330000, #290000, #240000, #1f0000, #190000, #140000

## Harmonies

- Complementary: #004d4d
- Analogous: #4d0026, #4d2600
- Triadic: #004d00, #00004d
- Split-complementary: #004d26, #00264d
- Tetradic: #264d00, #004d4d, #26004d

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.96:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb0000 (4.53:1); AA: background → #8a8a8a (4.62:1); AAA: text → #ff6161 (7.13:1); AAA: background → #adadad (7.11:1)

## Brands using this color

- **Box** — accent #48060a (Δ 1.573) — https://brandsweets.com/colors/brands/box-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4d0000-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4d0000" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.