# #4c77bd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4c77bd`
- RGB: rgb(76, 119, 189)
- HSL: hsl(217, 46%, 52%)
- OKLCH: oklch(0.571 0.119 259.7)
- Relative luminance: 0.184
- Nearest named color: Campanula (#3473b7, Δ 2.821) — https://brandsweets.com/colors/campanula
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4c77bd

## Tints & shades

- Tints (toward white): #5f86c4, #6e91c9, #809fd0, #8faad6, #a2b8dd, #b5c7e3, #c3d2e9, #d6e0f0, #e5ebf5, #f8f9fc
- Shades (toward black): #416baf, #3a609c, #34568d, #2d4b7b, #274068, #203456, #192943, #132034, #0c1422, #06090f

## Harmonies

- Complementary: #bd924c
- Analogous: #4cb0bd, #594cbd
- Triadic: #bd4c77, #77bd4c
- Split-complementary: #bd594c, #b0bd4c
- Tetradic: #bd4cb0, #bd924c, #4cbd59

## Colors that go with #4c77bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4c77bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4c77bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #4c77bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #4c77bd in 11 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Qualcomm's brand system and Pixar's brand system put Blue beside #4c77bd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4c77bd: 9 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4c77bd: 5 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4c77bd in 15 real palettes, including NASCAR's brand system and Marvel's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4975bc (4.61:1); AA: background → #050505 (4.54:1); AAA: text → #365991 (7.01:1)
- On black (#000000): 4.68:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7597cc (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4c77bd-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4c77bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.