# #4c69c8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4c69c8`
- RGB: rgb(76, 105, 200)
- HSL: hsl(226, 53%, 54%)
- OKLCH: oklch(0.548 0.151 268.3)
- Relative luminance: 0.1581
- Nearest named color: God of Rain (#4466cc, Δ 1.45) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4c69c8

## Tints & shades

- Tints (toward white): #5b76cd, #6f86d3, #7e93d7, #92a3dd, #a1b1e2, #b1bee7, #c4ceed, #d4dbf2, #e8ebf8, #f7f8fd
- Shades (toward black): #3b5abf, #3550ac, #2f4798, #293e85, #233571, #1d2c5e, #17234a, #111a37, #0b1023, #050710

## Harmonies

- Complementary: #c8ab4c
- Analogous: #4ca7c8, #6d4cc8
- Triadic: #c84c69, #69c84c
- Split-complementary: #c86d4c, #a7c84c
- Tetradic: #c84ca7, #c8ab4c, #4cc86d

## Colors that go with #4c69c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4c69c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4c69c8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4c69c8 in 10 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #4c69c8, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4c69c8: 13 real palettes, including Intel's brand system and Unilever's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4c69c8: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4c69c8 in 19 real palettes, including Pizza Hut's brand system and Netflix's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4c69c8: 7 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3652b0 (7.02:1)
- On black (#000000): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5772cb (4.67:1); AA: background → #f2f2f2 (4.51:1); AAA: text → #7e93d7 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4c69c8-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4c69c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.