# #4c285d

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4c285d`
- RGB: rgb(76, 40, 93)
- HSL: hsl(281, 40%, 26%)
- OKLCH: oklch(0.349 0.097 313.8)
- Relative luminance: 0.0384
- Nearest named color: Acai (#48295b, Δ 0.9) — https://brandsweets.com/colors/acai
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/4c285d

## Tints & shades

- Tints (toward white): #603276, #753d8f, #8c49ab, #9d5eba, #ac77c5, #bc90d0, #cba9da, #dcc6e7, #ebdff1, #fbf8fc
- Shades (toward black): #462556, #40224f, #381d44, #321a3d, #2c1736, #26142e, #201127, #170c1d, #120915, #0c060e

## Harmonies

- Complementary: #395d28
- Analogous: #32285d, #5d2853
- Triadic: #5d4c28, #285d4c
- Split-complementary: #535d28, #285d32
- Tetradic: #5d3228, #395d28, #28535d

## Colors that go with #4c285d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #4c285d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Dunkin''s brand system put Blue beside #4c285d, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #4c285d: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4c285d in 10 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4c285d: 4 real palettes, including Kraken's brand system and Lamborghini's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4c285d: 13 real palettes, including Hinge's brand system and Panasonic's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Tide Pool and Volkswagen's brand system put Midnight Blue beside #4c285d, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #4c285d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b5bb9 (4.59:1); AA: background → #a1a1a1 (4.6:1); AAA: text → #b586cb (7.24:1); AAA: background → #c7c7c7 (7.02:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4c285d-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4c285d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.