# #4c0618

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4c0618`
- RGB: rgb(76, 6, 24)
- HSL: hsl(345, 85%, 16%)
- OKLCH: oklch(0.272 0.1 13.4)
- Relative luminance: 0.0173
- Nearest named color: What We Do in the Shadows (#441122, Δ 2.503) — https://brandsweets.com/colors/what-we-do-in-the-shadows
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4c0618

## Tints & shades

- Tints (toward white): #710923, #970c2f, #c1103c, #e71348, #ef3463, #f25a80, #f5809d, #f8aabe, #fbd0db, #fef6f8
- Shades (toward black): #470616, #420515, #390512, #340410, #2f040f, #2a030d, #26030c, #1c0209, #180207, #130206

## Harmonies

- Complementary: #064b3a
- Analogous: #4b063a, #4b1706
- Triadic: #174b06, #06174b
- Split-complementary: #064b17, #063a4b
- Tetradic: #3a4b06, #064b3a, #17064b

## Colors that go with #4c0618

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #4c0618: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #4c0618 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Box (https://brandsweets.com/colors/brands/box-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #4c0618 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #4c0618 in 7 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #4c0618, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #4c0618 in 5 real palettes, including Kiln and Polaroid, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #4c0618: 5 real palettes, including SoFi's brand system and Clean Beauty, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Darkroom and Allbirds's brand system put Champagne beside #4c0618, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e71348 (4.58:1); AA: background → #8a8a8a (4.52:1); AAA: text → #f3688b (7.16:1); AAA: background → #b0b0b0 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4c0618-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4c0618" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.