# #4c013a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4c013a`
- RGB: rgb(76, 1, 58)
- HSL: hsl(314, 97%, 15%)
- OKLCH: oklch(0.281 0.12 341.2)
- Relative luminance: 0.0186
- Nearest named color: Velvet Cosmos (#441144, Δ 3.103) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4c013a

## Tints & shades

- Tints (toward white): #740259, #a1027c, #c9039b, #f104ba, #fc27ca, #fc4fd4, #fd77de, #fea0e8, #fecdf3, #fff5fd
- Shades (toward black): #460136, #410132, #3c012e, #37012b, #320127, #28011f, #23011b, #1e0017, #190013, #14000f

## Harmonies

- Complementary: #014b12
- Analogous: #38014b, #4b0115
- Triadic: #3a4b01, #013a4b
- Split-complementary: #154b01, #014b38
- Tetradic: #4b3801, #014b12, #01154b

## Colors that go with #4c013a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #4c013a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #4c013a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4c013a: 5 real palettes, including Chipotle's brand system and Wellness, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4c013a: 5 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #4c013a: 4 real palettes, including Candlelight and Sorbet, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Sorbet (https://brandsweets.com/palettes/light#sorbet), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/wheat
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #4c013a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Allbirds's brand system and Darkroom put Champagne beside #4c013a, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #4c013a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dd03aa (4.67:1); AA: background → #8c8c8c (4.55:1); AAA: text → #fc4ad3 (7.06:1); AAA: background → #b0b0b0 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4c013a-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4c013a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.