# #4b2a79

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4b2a79`
- RGB: rgb(75, 42, 121)
- HSL: hsl(265, 48%, 32%)
- OKLCH: oklch(0.371 0.129 299.2)
- Relative luminance: 0.0453
- Nearest named color: Her Highness (#432e6f, Δ 2.441) — https://brandsweets.com/colors/her-highness
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4b2a79

## Tints & shades

- Tints (toward white): #5b3493, #6a3caa, #7b4abf, #8b60c7, #9f7bd1, #b295da, #c2ace2, #d6c6eb, #e6ddf3, #f9f7fc
- Shades (toward black): #44266d, #3d2262, #38205b, #311c4f, #2a1844, #231439, #1c102d, #170d26, #10091a, #09050f

## Harmonies

- Complementary: #58792a
- Analogous: #2a3179, #722a79
- Triadic: #794b2a, #2a794b
- Split-complementary: #79722a, #31792a
- Tetradic: #792a31, #58792a, #2a7972

## Colors that go with #4b2a79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4b2a79's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nokia (https://brandsweets.com/colors/brands/nokia-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Alaska Airlines's brand system and Zillow's brand system put Blue beside #4b2a79, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4b2a79: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4b2a79: 4 real palettes, including Purina Pro Plan's brand system and Zillow's brand system, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4b2a79 in 7 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4b2a79: 9 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Gillette's brand system and Microsoft's brand system put Midnight Blue beside #4b2a79, as the supporting colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Visa (https://brandsweets.com/colors/brands/visa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4b2a79: 4 real palettes, including Glacier and First Snow, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b60c7 (4.6:1); AA: background → #a6a6a6 (4.52:1); AAA: text → #a786d5 (7.01:1); AAA: background → #cfcfcf (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4b2a79-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4b2a79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.