# #4b277c

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4b277c`
- RGB: rgb(75, 39, 124)
- HSL: hsl(265, 52%, 32%)
- OKLCH: oklch(0.369 0.137 298.9)
- Relative luminance: 0.044
- Nearest named color: Galactic Civilization (#442288, Δ 2.778) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4b277c

## Tints & shades

- Tints (toward white): #5b3097, #6937ae, #7a45c4, #8b5ccc, #9e77d4, #b192dd, #c2aae4, #d5c5ed, #e6dcf4, #f9f7fd
- Shades (toward black): #442370, #3d2065, #381d5d, #311a51, #2a1646, #23123a, #1c0f2f, #170c27, #10091b, #090510

## Harmonies

- Complementary: #597c27
- Analogous: #272e7c, #75277c
- Triadic: #7c4b27, #277c4b
- Split-complementary: #7c7527, #2e7c27
- Tetradic: #7c272e, #597c27, #277c75

## Colors that go with #4b277c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4b277c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Zillow's brand system and Alaska Airlines's brand system put Blue beside #4b277c, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4b277c: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4b277c in 7 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4b277c: 9 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Gillette's brand system and Microsoft's brand system put Midnight Blue beside #4b277c, as the supporting colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Visa (https://brandsweets.com/colors/brands/visa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4b277c: 4 real palettes, including Glacier and First Snow, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #4b277c: 6 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b5ccc (4.5:1); AA: background → #a6a6a6 (4.59:1); AAA: text → #a987d9 (7.15:1); AAA: background → #cfcfcf (7.17:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4b277c-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4b277c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.