# #4b007a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4b007a`
- RGB: rgb(75, 0, 122)
- HSL: hsl(277, 100%, 24%)
- OKLCH: oklch(0.331 0.172 304.7)
- Relative luminance: 0.029
- Nearest named color: indigo (#4b0082, Δ 1.411) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/4b007a

## Tints & shades

- Tints (toward white): #61009e, #7b00c7, #9100eb, #a514ff, #b338ff, #c05cff, #d085ff, #dea8ff, #edd1ff, #fbf5ff
- Shades (toward black): #450070, #3f0066, #39005c, #320052, #2c0047, #26003d, #1f0033, #190029, #13001f, #0d0014

## Harmonies

- Complementary: #2f7a00
- Analogous: #0e007a, #7a006c
- Triadic: #7a4b00, #007a4b
- Split-complementary: #6c7a00, #007a0e
- Tetradic: #7a0e00, #2f7a00, #006c7a

## Colors that go with #4b007a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4b007a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4b007a: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4b007a in 3 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Visa's brand system and Gillette's brand system put Midnight Blue beside #4b007a, as the supporting colour. Seen in: Visa (https://brandsweets.com/colors/brands/visa-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), Crest (https://brandsweets.com/colors/brands/crest-com). — https://brandsweets.com/colors/midnightblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #4b007a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #4b007a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4b007a: two real palettes: Zillow's brand system and Purina Pro Plan's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4b007a: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ad29ff (4.54:1); AA: background → #999999 (4.66:1); AAA: text → #c870ff (7.22:1); AAA: background → #bdbdbd (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4b007a-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4b007a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.