# #4ad0fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4ad0fc`
- RGB: rgb(74, 208, 252)
- HSL: hsl(195, 97%, 64%)
- OKLCH: oklch(0.803 0.129 224)
- Relative luminance: 0.536
- Nearest named color: Blue Mana (#68c2f5, Δ 3.833) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4ad0fc

## Tints & shades

- Tints (toward white): #59d4fc, #6dd9fd, #7cddfd, #90e2fd, #a0e6fe, #afeafe, #c3effe, #d2f3fe, #e6f8ff, #f5fcff
- Shades (toward black): #2cc8fc, #0ec0fb, #04aee7, #0397c9, #0381ab, #026a8d, #02536f, #013d50, #012632, #000f14

## Harmonies

- Complementary: #fc774a
- Analogous: #4afcd0, #4a77fc
- Triadic: #fc4ad0, #d0fc4a
- Split-complementary: #fc4a77, #fcd04a
- Tetradic: #d04afc, #fc774a, #77fc4a

## Colors that go with #4ad0fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4ad0fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4ad0fc in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4ad0fc: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and Kraken's brand system put Midnight Blue beside #4ad0fc, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #4ad0fc in 4 real palettes, including Mistral AI's brand system and Calendly's brand system, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/periwinkle
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4ad0fc: 4 real palettes, including Audible's brand system and Calendly's brand system, as the supporting colour. Seen in: Audible (https://brandsweets.com/colors/brands/audible-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Steam (https://brandsweets.com/colors/brands/steampowered-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #4ad0fc in 6 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #4ad0fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037da6 (4.68:1); AA: background → #4f4f4f (4.57:1); AAA: text → #025f7e (7.14:1); AAA: background → #333333 (7.05:1)
- On black (#000000): 11.72:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Twilio** — primary #3acefa (Δ 1.065) — https://brandsweets.com/colors/brands/twilio-com
- **Twilio** — secondary #3acefa (Δ 1.065) — https://brandsweets.com/colors/brands/twilio-com
- **Vimeo** — primary #14d3fb (Δ 1.876) — https://brandsweets.com/colors/brands/vimeo-com
- **PayPal** — secondary #65ccfc (Δ 1.892) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4ad0fc-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4ad0fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.