# #4a4072

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4a4072`
- RGB: rgb(74, 64, 114)
- HSL: hsl(252, 28%, 35%)
- OKLCH: oklch(0.405 0.083 291.5)
- Relative luminance: 0.0634
- Nearest named color: Haunted Candelabra (#57446a, Δ 3.103) — https://brandsweets.com/colors/haunted-candelabra
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4a4072

## Tints & shades

- Tints (toward white): #574b86, #66589d, #7669ab, #887cb6, #9d93c2, #afa7cd, #c0bad8, #d2cee3, #e7e5f0, #f9f8fb
- Shades (toward black): #443b68, #3e355f, #373055, #312a4b, #2a2541, #221d34, #1c182a, #151221, #0f0d17, #08070d

## Harmonies

- Complementary: #687240
- Analogous: #404f72, #634072
- Triadic: #724a40, #40724a
- Split-complementary: #726340, #4f7240
- Tetradic: #72404f, #687240, #407263

## Colors that go with #4a4072

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4a4072's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #4a4072, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4a4072 in 10 real palettes, including Codecademy's brand system and Wells Fargo's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4a4072: 13 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #4a4072, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4a4072 in 5 real palettes, including Tumblr's brand system and NASA's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4a4072: 6 real palettes, including First Snow and Glacier, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Glacier (https://brandsweets.com/palettes/cool#glacier), Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #4a4072: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #796cac (4.55:1); AA: background → #b5b5b5 (4.52:1); AAA: text → #9a90c1 (7.13:1); AAA: background → #e0e0e0 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4a4072-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4a4072" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.