# #4a3069

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4a3069`
- RGB: rgb(74, 48, 105)
- HSL: hsl(267, 37%, 30%)
- OKLCH: oklch(0.368 0.098 303)
- Relative luminance: 0.0459
- Nearest named color: Her Highness (#432e6f, Δ 1.881) — https://brandsweets.com/colors/her-highness
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/4a3069

## Tints & shades

- Tints (toward white): #5b3b81, #6c479a, #7b50af, #8d69ba, #a081c5, #b29ad0, #c5b2dc, #d5c7e5, #e7e0f1, #faf8fc
- Shades (toward black): #422b5e, #3d2857, #36234d, #312046, #2a1b3b, #221631, #1d132a, #160e1f, #110b18, #0a060e

## Harmonies

- Complementary: #4f6930
- Analogous: #303369, #663069
- Triadic: #694a30, #30694a
- Split-complementary: #696630, #336930
- Tetradic: #693033, #4f6930, #306966

## Colors that go with #4a3069

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Alaska Airlines's brand system and Sketch's brand system put Blue beside #4a3069, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4a3069 in 9 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4a3069: 14 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Microsoft's brand system and Gillette's brand system put Midnight Blue beside #4a3069, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4a3069 in 4 real palettes, including Tumblr's brand system and Audi's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4a3069: 8 real palettes, including Macaron and Frost & Ember, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), First Snow (https://brandsweets.com/palettes/cool#first-snow), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #4a3069: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #4a3069 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b65b8 (4.65:1); AA: background → #a8a8a8 (4.6:1); AAA: text → #a88cca (7.27:1); AAA: background → #cfcfcf (7.03:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4a3069-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4a3069" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.