# #4a2f74

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4a2f74`
- RGB: rgb(74, 47, 116)
- HSL: hsl(263, 42%, 32%)
- OKLCH: oklch(0.374 0.114 298.8)
- Relative luminance: 0.0475
- Nearest named color: Her Highness (#432e6f, Δ 1.604) — https://brandsweets.com/colors/her-highness
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4a2f74

## Tints & shades

- Tints (toward white): #5a3a8d, #6843a3, #7951b8, #8967c1, #9d80cb, #b19ad6, #c1afde, #d5c9e9, #e6def2, #f9f8fc
- Shades (toward black): #432b69, #3c265e, #372357, #301f4c, #291b41, #231636, #1c122b, #170f24, #100a19, #09060e

## Harmonies

- Complementary: #5a742f
- Analogous: #2f3774, #6c2f74
- Triadic: #744a2f, #2f744a
- Split-complementary: #746c2f, #37742f
- Tetradic: #742f37, #5a742f, #2f746c

## Colors that go with #4a2f74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4a2f74: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4a2f74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Nokia (https://brandsweets.com/colors/brands/nokia-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4a2f74 in 8 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4a2f74: 11 real palettes, including Hinge's brand system and Hasbro's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Microsoft's brand system and Gillette's brand system put Midnight Blue beside #4a2f74, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4a2f74 in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4a2f74: 4 real palettes, including First Snow and Frost & Ember, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Glacier (https://brandsweets.com/palettes/cool#glacier), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Bloomberg's brand system and Hermès's brand system put Slate Gray beside #4a2f74, as the accent. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.77:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8763bf (4.57:1); AA: background → #a8a8a8 (4.53:1); AAA: text → #a58bd0 (7.2:1); AAA: background → #d1d1d1 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4a2f74-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4a2f74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.