# #49a1ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#49a1ca`
- RGB: rgb(73, 161, 202)
- HSL: hsl(199, 55%, 54%)
- OKLCH: oklch(0.672 0.103 231.3)
- Relative luminance: 0.3117
- Nearest named color: Canadian Tuxedo (#579aca, Δ 2.135) — https://brandsweets.com/colors/canadian-tuxedo
- Moods: cool, modern
- Page: https://brandsweets.com/colors/49a1ca

## Tints & shades

- Tints (toward white): #59a9cf, #6db4d5, #7dbcd9, #90c6df, #a0cee3, #b0d6e8, #c4e0ee, #d4e9f2, #e7f3f8, #f7fbfd
- Shades (toward black): #3896c2, #3287ae, #2d789a, #276886, #215973, #1c4a5f, #163a4b, #102b37, #0a1c24, #050c10

## Harmonies

- Complementary: #ca7249
- Analogous: #49cab3, #4961ca
- Triadic: #ca49a1, #a1ca49
- Split-complementary: #ca4961, #cab349
- Tetradic: #b349ca, #ca7249, #61ca49

## Colors that go with #49a1ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #49a1ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #49a1ca in 8 real palettes, including Salesforce's brand system and NBA's brand system, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #49a1ca, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #49a1ca in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #49a1ca in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #49a1ca: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including SoFi's brand system and Confluent's brand system put Midnight Blue beside #49a1ca, as the accent. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Bronze** #cd7f32 [harmony: complementary] — Bronze sits directly opposite #49a1ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/bronze

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2f7ea2 (4.54:1); AA: background → #303030 (4.55:1); AAA: text → #245f7b (7:1); AAA: background → #050505 (7.02:1)
- On black (#000000): 7.23:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/49a1ca-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#49a1ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.