# #496574

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#496574`
- RGB: rgb(73, 101, 116)
- HSL: hsl(201, 23%, 37%)
- OKLCH: oklch(0.491 0.041 232)
- Relative luminance: 0.1198
- Nearest named color: Admiral Blue (#50647f, Δ 2.196) — https://brandsweets.com/colors/admiral-blue
- Moods: cool, muted
- Page: https://brandsweets.com/colors/496574

## Tints & shades

- Tints (toward white): #547587, #60869a, #7294a7, #85a2b2, #9bb3c0, #adc1cc, #c0d0d8, #d3dee4, #e6ecef, #f9fafb
- Shades (toward black): #435d6b, #3b525e, #354a55, #2f414b, #293942, #212e35, #1b262c, #161e23, #0e1316, #080b0d

## Harmonies

- Complementary: #745849
- Analogous: #49746e, #494f74
- Triadic: #744965, #657449
- Split-complementary: #74494f, #746e49
- Tetradic: #6e4974, #745849, #4f7449

## Colors that go with #496574

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #496574: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Gusto (https://brandsweets.com/colors/brands/gusto-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #496574 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #496574 in 4 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Activision's brand system put Blue beside #496574, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #496574, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #496574: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #496574: 5 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #496574 in 11 real palettes, including Gemstone and Retro Pop, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #415a68 (7.27:1)
- On black (#000000): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #587b8d (4.63:1); AA: background → #dedede (4.6:1); AAA: text → #7b9bad (7.13:1)

## Brands using this color

- **Stripe** — secondary #50617a (Δ 1.995) — https://brandsweets.com/colors/brands/stripe

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/496574-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#496574" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.