# #495f74

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#495f74`
- RGB: rgb(73, 95, 116)
- HSL: hsl(209, 23%, 37%)
- OKLCH: oklch(0.476 0.043 247.6)
- Relative luminance: 0.1086
- Nearest named color: Admiral Blue (#50647f, Δ 2.369) — https://brandsweets.com/colors/admiral-blue
- Moods: cool, muted
- Page: https://brandsweets.com/colors/495f74

## Tints & shades

- Tints (toward white): #546e87, #607e9a, #728da7, #859cb2, #9baec0, #adbdcc, #c0ccd8, #d3dce4, #e6ebef, #f9fafb
- Shades (toward black): #43576b, #3b4d5e, #354555, #2f3e4b, #293642, #212c35, #1b242c, #161c23, #0e1216, #080a0d

## Harmonies

- Complementary: #745e49
- Analogous: #497473, #494974
- Triadic: #74495f, #5f7449
- Split-complementary: #744949, #747349
- Tetradic: #734974, #745e49, #497449

## Colors that go with #495f74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #495f74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 7 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #495f74, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Warp (https://brandsweets.com/colors/brands/warp-dev), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #495f74: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #495f74: 4 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #495f74: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #495f74 in 13 real palettes, including Codecademy's brand system and Gemstone, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [pool] — 4 real palettes, including Puma's brand system and Greige put Dark Goldenrod beside #495f74, as the supporting colour. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Greige (https://brandsweets.com/palettes/neutral#greige), Cider (https://brandsweets.com/palettes/warm#cider), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/darkgoldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #495f74: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #455a6e (7.14:1)
- On black (#000000): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5c7993 (4.61:1); AA: background → #d6d6d6 (4.55:1); AAA: text → #829ab0 (7.2:1)

## Brands using this color

- **Stripe** — secondary #50617a (Δ 1.495) — https://brandsweets.com/colors/brands/stripe
- **Lufthansa** — secondary #52627c (Δ 1.994) — https://brandsweets.com/colors/brands/lufthansa-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/495f74-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#495f74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.