# #4952d0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4952d0`
- RGB: rgb(73, 82, 208)
- HSL: hsl(236, 59%, 55%)
- OKLCH: oklch(0.508 0.191 274.2)
- Relative luminance: 0.1201
- Nearest named color: Arcane Brew (#5260e1, Δ 4.427) — https://brandsweets.com/colors/arcane-brew
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4952d0

## Tints & shades

- Tints (toward white): #5961d4, #6d74d9, #7d84de, #8d93e2, #a2a6e7, #b2b6eb, #c2c5ef, #d2d5f3, #e7e8f9, #f7f7fd
- Shades (toward black): #343ecb, #2f38b6, #2a32a2, #252c8e, #1f257a, #191e61, #14184d, #0f1139, #090b24, #040510

## Harmonies

- Complementary: #d0c749
- Analogous: #4995d0, #8349d0
- Triadic: #d04952, #52d049
- Split-complementary: #d08349, #95d049
- Tetradic: #d04995, #d0c749, #49d083

## Colors that go with #4952d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4952d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4952d0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4952d0 in 7 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #4952d0, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4952d0: 8 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4952d0 in 18 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Dark Orchid** #9932cc [harmony, pool: analogous] — Dark Orchid is #4952d0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/darkorchid
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4952d0: 7 real palettes, including Calm's brand system and Kraken's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3c46cd (7.12:1)
- On black (#000000): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #656dd7 (4.72:1); AA: background → #dedede (4.59:1); AAA: text → #898fe1 (7.08:1)

## Brands using this color

- **Brave** — secondary #434fcf (Δ 1.136) — https://brandsweets.com/colors/brands/brave-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4952d0-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4952d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.