# #494ffd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#494ffd`
- RGB: rgb(73, 79, 253)
- HSL: hsl(238, 98%, 64%)
- OKLCH: oklch(0.542 0.251 272.8)
- Relative luminance: 0.141
- Nearest named color: Meteor Shower (#5533ff, Δ 4.303) — https://brandsweets.com/colors/meteor-shower
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/494ffd

## Tints & shades

- Tints (toward white): #585efd, #6d71fe, #7c80fe, #9094fe, #9fa2fe, #aeb1fe, #c2c4fe, #d2d3ff, #e6e7ff, #f5f5ff
- Shades (toward black): #2b32fd, #0d15fd, #020ae8, #0209ca, #0207ac, #01068d, #01056f, #010351, #010232, #000114

## Harmonies

- Complementary: #fdf749
- Analogous: #49a9fd, #9d49fd
- Triadic: #fd494f, #4ffd49
- Split-complementary: #fd9d49, #a9fd49
- Tetradic: #fd49a9, #fdf749, #49fd9d

## Colors that go with #494ffd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #494ffd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #494ffd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #494ffd in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Walmart's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Signal's brand system and Dropbox's brand system put Blue beside #494ffd, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #494ffd: 9 real palettes, including Nokia's brand system and Nivea's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Behance (https://brandsweets.com/colors/brands/behance-net), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #494ffd: 7 real palettes, including Roblox's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Webflow (https://brandsweets.com/colors/brands/webflow-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #494ffd in 9 real palettes, including Toyota's brand system and Coinbase's brand system, as the supporting colour. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #494ffd: 12 real palettes, including Chase's brand system and Square's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Square (https://brandsweets.com/colors/brands/squareup-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2b32fd (7.05:1)
- On black (#000000): 3.82:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5d63fd (4.67:1); AA: background → #ebebeb (4.61:1); AAA: text → #868afe (7.08:1)

## Brands using this color

- **Signal** — accent #4258ff (Δ 1.784) — https://brandsweets.com/colors/brands/signal-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/494ffd-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#494ffd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.