# #494f2b

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#494f2b`
- RGB: rgb(73, 79, 43)
- HSL: hsl(70, 30%, 24%)
- OKLCH: oklch(0.413 0.056 116.6)
- Relative luminance: 0.0718
- Nearest named color: Broccoli Green (#4b5338, Δ 1.945) — https://brandsweets.com/colors/broccoli-green
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/494f2b

## Tints & shades

- Tints (toward white): #5f6737, #778146, #8d9852, #a1ad67, #afb97e, #bec695, #ced4af, #dce1c7, #edefe1, #fbfbf8
- Shades (toward black): #434927, #3d4224, #373c20, #31351d, #2b2e19, #252815, #1f2112, #181b0e, #12140b, #0c0d07

## Harmonies

- Complementary: #312b50
- Analogous: #50432b, #37502b
- Triadic: #2b4950, #502b49
- Split-complementary: #2b3750, #432b50
- Tetradic: #2b5043, #312b50, #502b37

## Colors that go with #494f2b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #494f2b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #494f2b, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #494f2b: 4 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #494f2b in 5 real palettes, including Neon's brand system and CircleCI's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #494f2b in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/orangered
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #494f2b: 4 real palettes, including Bookshop and Darkroom, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Domino's (https://brandsweets.com/colors/brands/dominos-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #494f2b: 9 real palettes, including Pine & Birch and Stone, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Stone (https://brandsweets.com/palettes/neutral#stone), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Cream** #fffdd0 [role] — Cream is the surface #494f2b wants: a warm off-white that shares its undertone, so #494f2b reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #717b42 (4.61:1); AA: background → #bdbdbd (4.59:1); AAA: text → #909c54 (7.07:1); AAA: background → #e8e8e8 (7.03:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/494f2b-b6bea2-4e7cdf-252d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#494f2b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.