# #494ce4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#494ce4`
- RGB: rgb(73, 76, 228)
- HSL: hsl(239, 74%, 59%)
- OKLCH: oklch(0.515 0.224 274.4)
- Relative luminance: 0.1219
- Nearest named color: Arcane Brew (#5260e1, Δ 4.722) — https://brandsweets.com/colors/arcane-brew
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/494ce4

## Tints & shades

- Tints (toward white): #5b5de6, #6d6fe9, #7e80ec, #9092ee, #a2a3f1, #afb0f3, #c1c2f6, #d3d3f8, #e4e5fb, #f6f6fe
- Shades (toward black): #3336e1, #2023d5, #1d1fbf, #191ba4, #15178e, #111373, #0e0f5d, #0a0b43, #07072c, #030312

## Harmonies

- Complementary: #e4e149
- Analogous: #4999e4, #9449e4
- Triadic: #e4494c, #4ce449
- Split-complementary: #e49449, #99e449
- Tetradic: #e44999, #e4e149, #49e494

## Colors that go with #494ce4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #494ce4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #494ce4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #494ce4 in 5 real palettes, including Walmart's brand system and Wikipedia's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #494ce4, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #494ce4: 9 real palettes, including NHL's brand system and Warbyparker's brand system, as the accent. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #494ce4: 8 real palettes, including Roblox's brand system and Qualcomm's brand system, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #494ce4 in 15 real palettes, including Chase's brand system and Coinbase's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #494ce4: 6 real palettes, including Calm's brand system and Elastic's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Warp (https://brandsweets.com/colors/brands/warp-dev), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #373ae1 (7.36:1)
- On black (#000000): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6466e8 (4.61:1); AA: background → #dedede (4.54:1); AAA: text → #8c8dee (7.16:1)

## Curated palettes containing it

- **Indigo SaaS** (modern, cool, clean) — #4f46e5, #6b7280, #10b981, #ffffff, #111827 — The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states. — tool: https://brandsweets.com/palettes/new/4f46e5-6b7280-10b981-ffffff-111827 — collection: https://brandsweets.com/palettes/modern

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/494ce4-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#494ce4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.