# #494bda

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#494bda`
- RGB: rgb(73, 75, 218)
- HSL: hsl(239, 66%, 57%)
- OKLCH: oklch(0.504 0.212 275.1)
- Relative luminance: 0.1151
- Nearest named color: Blurple (#5539cc, Δ 4.345) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/494bda

## Tints & shades

- Tints (toward white): #5a5cdd, #6b6de1, #7c7ee4, #8d8ee8, #a2a3ec, #b3b4ef, #c4c5f3, #d5d5f6, #e6e6fa, #f7f7fd
- Shades (toward black): #3437d5, #282ac3, #2426ae, #1f2198, #1b1d83, #16176a, #111255, #0d0e3f, #080826, #030411

## Harmonies

- Complementary: #dad749
- Analogous: #4994da, #8f49da
- Triadic: #da494b, #4bda49
- Split-complementary: #da8f49, #94da49
- Tetradic: #da4994, #dad749, #49da8f

## Colors that go with #494bda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #494bda: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #494bda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #494bda in 6 real palettes, including Walmart's brand system and Wikipedia's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #494bda, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #494bda: 8 real palettes, including Warbyparker's brand system and NHL's brand system, as the supporting colour. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #494bda: 8 real palettes, including Roblox's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #494bda in 17 real palettes, including Chase's brand system and Netflix's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Orchid** #9932cc [harmony, pool: analogous] — Dark Orchid is #494bda's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/darkorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.36:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3c3fd7 (7.28:1)
- On black (#000000): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6769e0 (4.67:1); AA: background → #d9d9d9 (4.51:1); AAA: text → #8d8ee8 (7.17:1)

## Brands using this color

- **Brave** — secondary #434fcf (Δ 1.992) — https://brandsweets.com/colors/brands/brave-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/494bda-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#494bda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.