# #49400e

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#49400e`
- RGB: rgb(73, 64, 14)
- HSL: hsl(51, 68%, 17%)
- OKLCH: oklch(0.37 0.068 98.7)
- Relative luminance: 0.0511
- Nearest named color: Alligator Gladiator (#444411, Δ 1.401) — https://brandsweets.com/colors/alligator-gladiator
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/49400e

## Tints & shades

- Tints (toward white): #6b5e14, #8d7c1b, #b09a21, #d2b828, #ddc74b, #e3d26d, #eadc90, #f0e7b2, #f7f2d4, #fdfcf6
- Shades (toward black): #453c0d, #3c350b, #38310b, #332d0a, #2f2909, #272207, #221e07, #1e1a06, #151304, #110f03

## Harmonies

- Complementary: #0e1749
- Analogous: #49230e, #34490e
- Triadic: #0e4940, #400e49
- Split-complementary: #0e3449, #230e49
- Tetradic: #0e4923, #0e1749, #490e34

## Colors that go with #49400e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #49400e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Docker (https://brandsweets.com/colors/brands/docker-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #49400e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #49400e, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #49400e, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #49400e: 6 real palettes, including Notion's brand system and Bakery. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #49400e in 8 real palettes, including Dunkin''s brand system and Burger King's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #49400e: 7 real palettes, including McDonald's's brand system and YouTube's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Cream** #fffdd0 [role] — Cream is the surface #49400e wants: a warm off-white that shares its undertone, so #49400e reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.02:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #857519 (4.56:1); AA: background → #ababab (4.52:1); AAA: text → #ab9721 (7.18:1); AAA: background → #d4d4d4 (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/49400e-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#49400e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.