# #4937d2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4937d2`
- RGB: rgb(73, 55, 210)
- HSL: hsl(247, 63%, 52%)
- OKLCH: oklch(0.468 0.224 278.5)
- Relative luminance: 0.088
- Nearest named color: Blurple (#5539cc, Δ 2.274) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4937d2

## Tints & shades

- Tints (toward white): #5c4cd6, #6c5dda, #7e72df, #8e82e3, #a097e7, #b3acec, #c2bcf0, #d5d1f5, #e5e2f8, #f7f7fd
- Shades (toward black): #3e2cc3, #3728af, #32249e, #2c1f89, #251a74, #1e1660, #18114b, #120d3a, #0c0825, #050411

## Harmonies

- Complementary: #c0d237
- Analogous: #3773d2, #9737d2
- Triadic: #d24937, #37d249
- Split-complementary: #d29737, #73d237
- Tetradic: #d23773, #c0d237, #37d297

## Colors that go with #4937d2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4937d2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4937d2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4937d2 in 5 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4937d2: 8 real palettes, including Qualcomm's brand system and Blue Mono, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4937d2 in 15 real palettes, including Behance's brand system and Netflix's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4937d2: 9 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4937d2: 6 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #4937d2 in 4 real palettes, including 1password's brand system and Telehealth, as the supporting colour. Seen in: 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7365dc (4.62:1); AA: background → #c7c7c7 (4.5:1); AAA: text → #958be5 (7.1:1); AAA: background → #f7f7f7 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4937d2-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4937d2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.