# #49310d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#49310d`
- RGB: rgb(73, 49, 13)
- HSL: hsl(36, 70%, 17%)
- OKLCH: oklch(0.334 0.061 73.5)
- Relative luminance: 0.0364
- Nearest named color: Cola (#3c2f23, Δ 3.796) — https://brandsweets.com/colors/cola
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/49310d

## Tints & shades

- Tints (toward white): #6c4913, #8f6019, #b2771f, #d48e25, #dfa349, #e5b46c, #ebc68e, #f1d8b1, #f7e9d4, #fdfbf6
- Shades (toward black): #452f0c, #3d290b, #38260a, #342309, #302008, #271a07, #231706, #1e1405, #160f04, #110c03

## Harmonies

- Complementary: #0d254a
- Analogous: #4a130d, #444a0d
- Triadic: #0d4a31, #310d4a
- Split-complementary: #0d444a, #130d4a
- Tetradic: #0d4a13, #0d254a, #4a0d44

## Colors that go with #49310d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: complementary] — Denim sits directly opposite #49310d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Amber** #ffbf00 [pool] — Amber is paired with #49310d in 6 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #49310d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Blush put Blush Pink beside #49310d, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #49310d in 5 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #49310d: 7 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #49310d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cream** #fffdd0 [role] — Cream is the surface #49310d wants: a warm off-white that shares its undertone, so #49310d reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a06c1c (4.66:1); AA: background → #9e9e9e (4.53:1); AAA: text → #cc8924 (7.17:1); AAA: background → #c7c7c7 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/49310d-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#49310d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.