# #491dd7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#491dd7`
- RGB: rgb(73, 29, 215)
- HSL: hsl(254, 76%, 48%)
- OKLCH: oklch(0.446 0.249 280)
- Relative luminance: 0.072
- Nearest named color: Blurple (#5539cc, Δ 4.805) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/491dd7

## Tints & shades

- Tints (toward white): #572ce2, #6843e5, #7a59e8, #8c6feb, #9e86ee, #b09cf2, #c2b3f5, #d4c9f8, #e6e0fb, #f8f6fe
- Shades (toward black): #431bc5, #3b18af, #35159d, #2d1287, #271075, #210d63, #1a0a4c, #14083a, #0c0524, #060212

## Harmonies

- Complementary: #acd71d
- Analogous: #1d4fd7, #a61dd7
- Triadic: #d7491d, #1dd749
- Split-complementary: #d7a61d, #4fd71d
- Tetradic: #d71d4f, #acd71d, #1dd7a6

## Colors that go with #491dd7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #491dd7: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #491dd7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Intel (https://brandsweets.com/colors/brands/intel-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #491dd7: 7 real palettes, including Unilever's brand system and Zillow's brand system, as the supporting colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #491dd7: 5 real palettes, including Qualcomm's brand system and Blue Mono, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #491dd7 in 5 real palettes, including Behance's brand system and Dunkin''s brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #491dd7: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #491dd7, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #491dd7 in 8 real palettes, including Prepare your taste buds...'s brand system and Soundcloud's brand system, as the lead colour. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e5de9 (4.63:1); AA: background → #bdbdbd (4.58:1); AAA: text → #9e86ee (7.1:1); AAA: background → #e8e8e8 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/491dd7-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#491dd7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.