# #490f5c

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#490f5c`
- RGB: rgb(73, 15, 92)
- HSL: hsl(285, 72%, 21%)
- OKLCH: oklch(0.311 0.132 316)
- Relative luminance: 0.0253
- Nearest named color: Clairvoyant (#480656, Δ 1.582) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/490f5c

## Tints & shades

- Tints (toward white): #65157f, #7d1a9e, #991fc1, #b12cdd, #be50e2, #c96ee7, #d691ed, #e3b4f3, #efd3f8, #fcf6fe
- Shades (toward black): #420e53, #3e0d4f, #370b46, #310a3d, #2d0939, #260830, #1f0627, #18051f, #15041a, #0e0312

## Harmonies

- Complementary: #225c0f
- Analogous: #220f5c, #5c0f49
- Triadic: #5c490f, #0f5c49
- Split-complementary: #495c0f, #0f5c22
- Tetradic: #5c220f, #225c0f, #0f495c

## Colors that go with #490f5c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #490f5c in 5 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #490f5c: 6 real palettes, including Hinge's brand system and Discover's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Visa's brand system and Tide Pool put Midnight Blue beside #490f5c, as the lead colour. Seen in: Visa (https://brandsweets.com/colors/brands/visa-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Gillette (https://brandsweets.com/colors/brands/gillette-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #490f5c: 4 real palettes, including Macaron and Frost & Ember, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #490f5c, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #490f5c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #490f5c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #490f5c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b435de (4.5:1); AA: background → #949494 (4.6:1); AAA: text → #cb73e8 (7.16:1); AAA: background → #b8b8b8 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/490f5c-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#490f5c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.