# #490d48

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#490d48`
- RGB: rgb(73, 13, 72)
- HSL: hsl(301, 70%, 17%)
- OKLCH: oklch(0.294 0.116 328.8)
- Relative luminance: 0.0217
- Nearest named color: Velvet Cosmos (#441144, Δ 1.402) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/490d48

## Tints & shades

- Tints (toward white): #6c136b, #8f198d, #b21faf, #d425d1, #df49dc, #e56ce3, #eb8eea, #f1b1f0, #f7d4f7, #fdf6fd
- Shades (toward black): #450c44, #3d0b3c, #380a38, #340933, #30082f, #270726, #230622, #1e051e, #160415, #110311

## Harmonies

- Complementary: #0d4a0e
- Analogous: #2c0d4a, #4a0d2a
- Triadic: #494a0d, #0d494a
- Split-complementary: #2a4a0d, #0d4a2c
- Tetradic: #4a2c0d, #0d4a0e, #0d2a4a

## Colors that go with #490d48

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #490d48: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #490d48 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #490d48, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #490d48: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #490d48: 4 real palettes, including Dusk and Bramble, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Wellness (https://brandsweets.com/palettes/warm#wellness), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #490d48 in 8 real palettes, including Tim Hortons's brand system and Marvel's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #490d48: 10 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #490d48: 6 real palettes, including Fenty Beauty's brand system and Vodafone's brand system, as the supporting colour. Seen in: Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.64:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc24c9 (4.66:1); AA: background → #8f8f8f (4.53:1); AAA: text → #e363e1 (7.14:1); AAA: background → #b5b5b5 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/490d48-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#490d48" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.