# #490d40

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#490d40`
- RGB: rgb(73, 13, 64)
- HSL: hsl(309, 70%, 17%)
- OKLCH: oklch(0.289 0.109 334.9)
- Relative luminance: 0.0207
- Nearest named color: Velvet Cosmos (#441144, Δ 1.416) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/490d40

## Tints & shades

- Tints (toward white): #6c135f, #8f197d, #b21f9c, #d425ba, #df49c8, #e56cd3, #eb8edd, #f1b1e8, #f7d4f2, #fdf6fc
- Shades (toward black): #450c3d, #3d0b35, #380a31, #34092e, #30082a, #270722, #23061e, #1e051b, #160413, #11030f

## Harmonies

- Complementary: #0d4a16
- Analogous: #340d4a, #4a0d22
- Triadic: #414a0d, #0d414a
- Split-complementary: #224a0d, #0d4a34
- Tetradic: #4a340d, #0d4a16, #0d224a

## Colors that go with #490d40

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #490d40: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #490d40 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #490d40 in 5 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #490d40, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #490d40 in 4 real palettes, including Velvet and Kiln, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #490d40: 6 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #490d40: 8 real palettes, including Chipotle's brand system and Dusk, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Wellness (https://brandsweets.com/palettes/warm#wellness), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #490d40 in 12 real palettes, including Tim Hortons's brand system and Burger King's brand system, as the supporting colour. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d025b6 (4.62:1); AA: background → #8f8f8f (4.59:1); AAA: text → #e467d1 (7.16:1); AAA: background → #b3b3b3 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/490d40-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#490d40" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.