# #490a85

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#490a85`
- RGB: rgb(73, 10, 133)
- HSL: hsl(271, 86%, 28%)
- OKLCH: oklch(0.345 0.176 298.8)
- Relative luminance: 0.0333
- Nearest named color: Indigo Static (#4b0183, Δ 0.954) — https://brandsweets.com/colors/indigo-static
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/490a85

## Tints & shades

- Tints (toward white): #5c0ca6, #6e0fc7, #8111e8, #922eef, #a350f2, #b571f4, #c692f7, #d7b3f9, #e9d4fc, #faf6fe
- Shades (toward black): #44097b, #3c086d, #370764, #2f0655, #2a064c, #250542, #1d0434, #18032b, #10021c, #0a0113

## Harmonies

- Complementary: #45850a
- Analogous: #0c0a85, #850a83
- Triadic: #85490a, #0a8549
- Split-complementary: #83850a, #0a850c
- Tetradic: #850c0a, #45850a, #0a8385

## Colors that go with #490a85

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #490a85: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #490a85 in 4 real palettes, including Casper Sleep's brand system and Pepsi's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #490a85's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #490a85 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #490a85: 3 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #490a85 in 3 real palettes, including Datadog's brand system and Gillette's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Gillette (https://brandsweets.com/colors/brands/gillette-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #490a85 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #490a85: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9e46f1 (4.6:1); AA: background → #9c9c9c (4.59:1); AAA: text → #ba7af5 (7.19:1); AAA: background → #c2c2c2 (7.08:1)

## Brands using this color

- **FedEx** — primary #4d148c (Δ 1.906) — https://brandsweets.com/colors/brands/fedex-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/490a85-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#490a85" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.