# #49075a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#49075a`
- RGB: rgb(73, 7, 90)
- HSL: hsl(288, 86%, 19%)
- OKLCH: oklch(0.303 0.138 317.7)
- Relative luminance: 0.0231
- Nearest named color: Clairvoyant (#480656, Δ 0.753) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/49075a

## Tints & shades

- Tints (toward white): #680a80, #870ca6, #a60fcc, #c317ee, #cc3df0, #d55ef3, #df84f6, #e9aaf9, #f3d0fb, #fdf6fe
- Shades (toward black): #460655, #3e064c, #3a0547, #32053e, #2e0439, #27042f, #23032b, #1b0221, #17021c, #0f0113

## Harmonies

- Complementary: #175a07
- Analogous: #20075a, #5a0741
- Triadic: #5a4907, #075a49
- Split-complementary: #415a07, #075a20
- Tetradic: #5a2007, #175a07, #07415a

## Colors that go with #49075a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 5 real palettes, including Visa's brand system and Tide Pool put Midnight Blue beside #49075a, as the lead colour. Seen in: Visa (https://brandsweets.com/colors/brands/visa-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Gillette (https://brandsweets.com/colors/brands/gillette-com), Crest (https://brandsweets.com/colors/brands/crest-com). — https://brandsweets.com/colors/midnightblue
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #49075a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [pool] — Crimson is paired with #49075a in 3 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #49075a: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #49075a in 3 real palettes, including Superhuman's brand system and American Eagle's brand system, as the supporting colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #49075a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #49075a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #49075a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.37:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c112ed (4.58:1); AA: background → #919191 (4.56:1); AAA: text → #d867f4 (7.17:1); AAA: background → #b5b5b5 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/49075a-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#49075a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.