# #490444

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#490444`
- RGB: rgb(73, 4, 68)
- HSL: hsl(304, 90%, 15%)
- OKLCH: oklch(0.284 0.122 331.7)
- Relative luminance: 0.0192
- Nearest named color: Velvet Cosmos (#441144, Δ 2.013) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/490444

## Tints & shades

- Tints (toward white): #6f0668, #9b0891, #c20ab6, #e90cda, #f42fe7, #f655eb, #f87cf0, #faa3f4, #fccff9, #fef5fe
- Shades (toward black): #440440, #3f033b, #3a0336, #350332, #30032d, #270224, #220220, #1d021b, #180117, #130112

## Harmonies

- Complementary: #044908
- Analogous: #2b0449, #490422
- Triadic: #444904, #044449
- Split-complementary: #224904, #04492b
- Tetradic: #492b04, #044908, #042249

## Colors that go with #490444

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #490444: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #490444: 7 real palettes, including Heinz's brand system and Discover's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #490444: 4 real palettes, including Sorbet and Macaron, as the accent. Seen in: Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron), Opera (https://brandsweets.com/colors/brands/opera-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #490444 in 4 real palettes, including Rotten Tomatoes's brand system and Telehealth, as the supporting colour. Seen in: Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #490444 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #490444, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #490444: 3 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Cream** #fffdd0 [role, pool] — Cream is the surface #490444 wants: a warm off-white that shares its undertone, so #490444 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d00bc3 (4.52:1); AA: background → #8c8c8c (4.51:1); AAA: text → #f64cea (7.14:1); AAA: background → #b3b3b3 (7.24:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/490444-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#490444" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.