# #49043f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#49043f`
- RGB: rgb(73, 4, 63)
- HSL: hsl(309, 90%, 15%)
- OKLCH: oklch(0.281 0.118 335.5)
- Relative luminance: 0.0186
- Nearest named color: Velvet Cosmos (#441144, Δ 2.156) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/49043f

## Tints & shades

- Tints (toward white): #6f0660, #9b0885, #c20aa6, #e90cc8, #f42fd6, #f655de, #f87ce6, #faa3ed, #fccff6, #fef5fd
- Shades (toward black): #44043a, #3f0336, #3a0332, #35032e, #30032a, #270221, #22021d, #1d0219, #180115, #130111

## Harmonies

- Complementary: #04490e
- Analogous: #310449, #49041c
- Triadic: #3e4904, #043e49
- Split-complementary: #1c4904, #044931
- Tetradic: #493104, #04490e, #041c49

## Colors that go with #49043f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #49043f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #49043f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Burger King (https://brandsweets.com/colors/brands/bk-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #49043f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #49043f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #49043f: 4 real palettes, including Chipotle's brand system and Dusk, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Wellness (https://brandsweets.com/palettes/warm#wellness), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #49043f: 11 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #49043f: 6 real palettes, including Chipotle's brand system and Fenty Beauty's brand system, as the lead colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #49043f in 4 real palettes, including Candlelight and Open House, as the supporting colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Open House (https://brandsweets.com/palettes/clean#open-house), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d50bb7 (4.56:1); AA: background → #8c8c8c (4.55:1); AAA: text → #f651dd (7.14:1); AAA: background → #b0b0b0 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/49043f-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#49043f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.